The King and the Coronado: A Marketing Story

The King and the Coronado: A Marketing Story

May 13, 2019

Yes, it seemed Mr. Presley was a “sure thing” in Hollywood, with his movies promising box office success almost without fail. And it so happened that, in 1968, The King dained to play a solo on the closing tune of his newest movie Speedway with no other instrument than the Fender Coronado.

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